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AFP Action Launches $5.6 Million Ad Campaign Across Seven Senate Battlegrounds, Sharpening the Contrast on Taxes, Spending, and Regulation 

briggs on August 4, 2026

New wave of advertising elevates the pro-growth agendas of AFP Action-backed candidates and draws a sharp contrast with Democrat opponents’ long records of higher taxes, more spending, and more regulation. 

ARLINGTON, VA — AFP Action today announced a $5.6 million advertising campaign spanning seven critical U.S. Senate battleground states, the latest wave of ad spending in the 2026 midterms. The campaign lays out a direct choice for voters in each race: the pro-growth, lower-cost agendas of the candidates AFP Action is supporting against their Democrat opponents’ long track record of excessive taxes, spending, and regulation. 

The ads will run in North Carolina, Michigan, Ohio, New Hampshire, Alaska, Montana, and Iowa — states where AFP Action has already spent months building relationships with voters through sustained grassroots engagement. The campaign spans digital, and streaming platforms, and is built to reach two distinct audiences that will decide these races: persuadable swing voters weighing which candidate has a credible plan, and key pockets of the Republican base whose turnout is just as critical to holding the Senate majority. 

The investment builds directly on AFP Action’s grassroots activation, which has now knocked on nearly 2 million doors across these seven Senate battlegrounds this cycle. The conversations happening on those doorsteps are shaping the strategy behind this advertising. Cost of living remains the issue voters raise first and most often — but AFP Action’s data shows the more important insight is what happens next: when a candidate shows up with a credible plan and a sharp contrast to the alternative, voters move. That is the model this campaign is built to scale. 

“This election comes down to two paths. One leads to higher taxes, more government, and less freedom. The other leads to more choices, more opportunity, and more freedom. Our candidates are the ones leading on that second path — and we know it’s working, because we’re moving voters toward them every day at the doors. Given the choice between more government and more freedom, voters are choosing freedom.” 

— Nathan Nascimento, Executive Director, AFP Action 

FIRST WAVE OF ADS IN MICHIGAN, NEW HAMPSHIRE, MONTANA, IOWA AND OHIO

Michigan — Mike Rogers  

Michigan’s ad, ‘Workhorse,’ highlights Rogers as the workhorse who will get things done for Michigan, slashing wasteful spending, cutting red tape, and lowering taxes to deliver results.  

Watch Ad 

New Hampshire — John Sununu vs. Chris Pappas 

New Hampshire’s ad, “Party Line,” draws a sharp contrast between Sununu’s record of independence and fiscal discipline and Chris Pappas’s record of falling in line with the tax-and-spend agenda driving up costs for Granite State families. 

Watch Ad 

Montana — Kurt Alme 

Montana’s ad, “Born And Raised,” introduces Alme to voters, grounding his campaign in his Montana roots and his record as a fiscal conservative ready to fight in the Senate for lower taxes and less regulation. Alme will put Montana values before Party politics. 

Watch Ad 

Iowa — Ashley Hinson 

Iowa’s ad, “Common Sense,” spotlights Hinson’s record of straightforward, common-sense leadership on cutting taxes and lowering costs for Iowa families and small businesses. 

Watch Ad 
 
Ohio — Jon Husted vs. Sherrod Brown 
Ohio’s ad, “48 years,” contrasts Brown’s decades of putting Party politics first, pushing massive spending and higher taxes that led to 40-year high inflation with Husted’s plan to lower costs and ensure families can keep more of their hard-earned money.  

Watch Ad 
 

About AFP Action’s Grassroots Engagement 

AFP Action’s grassroots field teams have knocked on nearly 2 million doors across these seven key Senate battlegrounds this cycle, reaching persuadable swing voters and key pockets of the Republican base alike. Those door-to-door conversations build the voter intelligence that informs a targeted, layered approach to engagement that combines field, broadcast and digital advertising, and mail. In a cycle where every competitive Senate race will be decided by narrow margins among persuadable voters, that early foundation can be the difference in closing the gap and winning in November. 

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AFP Action Knocks Its One Millionth Door Across Key Senate Races as Cost of Living Continues to be the Defining Issue of the Midterms 

briggs on June 15, 2026

Across a million doors knocked in key Senate battlegrounds, the conversations AFP Action’s teams are having point to one overriding concern — the cost of living. 

ARLINGTON, VA — AFP Action today announced that its grassroots field teams have knocked on their one millionth door in key Senate races of the 2026 election cycle — a massive scale of early, in-person outreach during one of the most important time windows of the election. The milestone reflects the sheer breadth of ground AFP Action’s activists have already covered this cycle, and across the conversations they are having voters keep returning to the same concern: the cost of living. 

From North Carolina to Michigan, New Hampshire to Ohio, and Iowa to Montana, the message coming back is remarkably consistent. Voters are looking for leaders who take today’s economic pressure seriously and can offer a credible plan to ease it. More than any other issue, the cost of living is what will define 2026, and the voters we are hearing from are the ones who will decide these races. 

Just as important as what voters are saying is when they are saying it — these are the months when narratives take hold and candidates are framed. Engaging now is how AFP Action helps define the choice voters will eventually face, rather than leaving it to be defined by their opponents. This kind of early, sustained, person-to-person engagement is what AFP Action’s permanent, grassroots capability is built for. 

AFP Action Executive Director Nathan Nascimento issued the following statement:

“There is nothing that builds trust like a real conversation on someone’s doorstep. When one of our activists stands on a porch and listens to a family talk about what it costs to fill their tank or feed their kids, and then walks them through a candidate’s real plan to bring those costs down, that voter knows they’ve been heard. Those conversations can’t wait until September — they need to be happening now.

 “Our edge has always been our people. AFP Action activists are real, trusted members of their own communities, and they are putting in the kind of hard work that very few sign up for: knocking doors six months out, listening to their concerns, and talking to them about our strong candidates who can lead on that issue. That is what defines a race. The conversations our activists are having right now are exactly what change minds and influence votes long before Election Day.” 

AFP Action Out in the Field 

AFP Action Ohio Hits 1 Million Doors 

AFP Action Michigan Out Knocking With Mike Rogers 

AFP Action Ohio Out In Force for Jon Husted 
 
The Bottom Line for Candidates and Lawmakers 

This milestone reinforces the case AFP Action laid out this spring. The Senate majority is genuinely at risk and trust for Republicans on key issues is eroding. History gives the party in power structural headwinds at the midterms, but those headwinds can be overcome with credibility and substance. The months ahead are when the contours of these races take shape. The candidates who come out ahead will be the ones who pair authentic, early engagement with a serious, specific plan to lower costs. 

Read AFP Action’s full memo from Senior Advisor Emily Seidel and Executive Director Nathan Nascimento: AFP Action Interested Parties Memo (April 30, 2026) 

The message to every candidate is the same one AFP Action activists are carrying to the doors: keep a relentless focus on connecting voters to your plan to lower the cost of living. Answer the one question voters are asking everywhere — what are you doing to make life more affordable for working families?  

About AFP Action’s Grassroots Engagement  
 
AFP Action operates permanent grassroots chapters across the country with year-round field teams ready to engage voters at the critical time. AFP Action’s grassroots teams have already been on the ground in all six Senate states knocking on more than 1 million doors. Those conversations build the voter intelligence that inform a targeted, layered approach to engagement that combines digital and TV, mail, and one-on-one outreach. In a cycle where every competitive Senate race will be decided by narrow margins among persuadable voters, that early foundation can be the difference in closing the gap and winning in November.  

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AFP Action Launches $6.3 Million Ad Campaign Across Six Senate Battlegrounds, Putting Cost of Living Solutions at the Center of the 2026 Fight 

briggs on June 2, 2026

Early wave of advertising elevates records and draws sharp contrasts on cost-of-living policies in North Carolina, Michigan, Ohio, New Hampshire, Montana, and Iowa 

ARLINGTON, VA — AFP Action today announced a $6.3 million advertising campaign spanning six critical U.S. Senate battleground states, one of the largest early-cycle outside investments of the 2026 midterms. The campaign puts the cost of living — groceries, gas, and everyday goods — at the center of each race by elevating endorsed candidates’ pro-growth solutions, and in some states drawing sharp contrasts with their opponents’ records.  

The ads run in North Carolina, Michigan, Ohio, New Hampshire, Montana, and Iowa — states where AFP Action has already been building momentum through early grassroots engagement. The campaign spans broadcast, cable, and digital and streaming platforms, reaching both base Republican voters and the independent and swing voters whose support will decide each race in November. 

The investment arrives at a defining moment in the cycle. AFP Action’s data and door-to-door conversations consistently show voters in all six states asking one question above all others: who has a credible plan to lower costs? The narratives in these races are still forming. That makes now — before late-cycle advertising saturates the airwaves and opinions harden — the most consequential persuasion window in the entire election.  

“Across these six states, voters are telling us the same thing at every door: they want to know who’s going to lower their grocery bill and bring down the cost of gas. The candidates we’re supporting have real plans to do exactly that, and they stand in stark contrast to the progressive policies have only made things worse. That’s the choice, and we’re going to make sure voters see it clearly.” — Nathan Nascimento, Executive Director, AFP Action 

About AFP Action’s Grassroots Engagement 
AFP Action operates permanent grassroots chapters across the country with year-round field teams ready to engage voters at the critical time. AFP Action’s grassroots teams have already been on the ground in all six states knocking on more than 815,000 doors.Those conversations build the voter intelligence that inform a targeted, layered approach to engagement that combines digital and TV, mail, and one-on-one outreach. In a cycle where every competitive Senate race will be decided by narrow margins among persuadablevoters, that early foundation can be the difference in closing the gap and winning in November. 

STATE-BY-STATE ACTIVITY & AD CAMPAIGN DETAILS 

North Carolina — Michael Whatley vs. Roy Cooper 

AFP Action’s $750,000 advertising buy in North Carolina includes two ads on digital and streaming platforms: a gas prices ad connecting rising costs at the pump to Roy Cooper’s support for costly regulations and government barriers and a contrast ad making the case that Cooper’s policies will cause today’s high prices to surge even higher.  

Click here to watch “Unleash American Energy” 

Michigan — Mike Rogers 

AFP Action’s $1,775,000 Michigan buy is the largest in this initial wave, reflecting the state’s status as one of the highest-stakes pickup opportunities of the cycle. The buy spans broadcast, cable, and digital and streaming platforms and includes two targeted ads: both focused on the kitchen-table economic concerns driving the race.  

Click here to watch “Now’s the Time.” 

Ohio — Jon Husted vs. Sherrod Brown 

Ohio’s $1,750,000 campaign deploys AFP Action’s proven gas prices contrast across broadcast, cable, and digital and streaming platforms, connecting high energy costs directly to Sherrod Brown’s progressive spending and regulatory record in the U.S. Senate. AFP Action knocked more than one million doors in Ohio in 2024, playing a decisive role in the election of U.S. Senator Bernie Moreno. That same model is now fully engaged in support of Jon Husted. 
 
Click here to watch “New Normal.” 
 
Click here to watch “Ohio Already Knows.” 
 
Click here to watch “Less Washington, Real Results.” 

New Hampshire — John Sununu vs. Chris Pappas 

New Hampshire’s $750,000 digital and streaming campaign includes two ads: a gas prices ad spotlighting Chris Pappas’s record and the cost-of-living consequences of his approach to energy and spending, and a contrast ad drawing a sharp distinction between Pappas and Sununu on economic leadership.  

Click here to watch “Unleash American Energy.”  
 
Click here to watch “Two Paths.”  

Montana — Kurt Alme 

AFP Action’s $500,000 Montana campaign is a digital and streaming ad focused on introducing Alme to Montana voters on the cost-of-living issues driving their concerns. AFP Action’s 2024 early grassroots engagement knocked on more than 688,000 doors to help elect Senator Tim Sheehy.  
 
Click here to watch “Enough.” 

Iowa — Ashley Hinson 

Iowa’s initial $800,000 buy spans digital, streaming, and cable platforms, connecting voters to Hinson’s policies to drive down the cost of living. The advertising campaign will expand with a radio component reinforcing the same core messages. AFP Action’s early presence in Iowa is a direct reflection of the urgency of the moment and the window when voters are most receptive.  

Click here to watch “Lower Costs.”  

AFP Action Endorses Kurt Alme for U.S. Senate in Montana and Ashley Hinson for U.S. Senate in Iowa

briggs on May 7, 2026

Announces $3.25 Million Ad Buy Across Key Senate Battlegrounds

ARLINGTON, VA — Americans for Prosperity Action (AFP Action) today announced the endorsements of Kurt Alme for United States Senate in Montana and Ashley Hinson for United States Senate in Iowa, expanding its commitment to electing leaders with proven records of advancing policies that drive down the cost of living for all Americans. Alongside the endorsements, AFP Action is announcing a major $3.25 million ad buy across six key U.S. Senate battlegrounds — New Hampshire, North Carolina, Ohio, Michigan, Iowa, and Montana — as part of its layered strategy to reach voters early with a message grounded in substance.

Nathan Nascimento, Executive Director of AFP Action, issued the following statement:

“As a result of decades of failed big-government policies, American families are still paying more for groceries, energy, housing, and everyday essentials — and they are looking for leaders who will do something about it. Kurt Alme and Ashley Hinson are exactly the kind of candidates who understand that the cost of living is a daily struggle for millions of people. Both have the records and the policy vision to deliver real relief.

“Kurt Alme helped implement the largest income tax cut in Montana’s modern history, cutting the top rate by roughly 37% and simplifying the tax code. As Montana’s former U.S. Attorney under President Trump, he led efforts to combat violent crime and public corruption. He knows how to turn principles into results — and that’s what Montana families need right now.

“Ashley Hinson has been a policy champion in Congress, fighting to balance the budget, cut taxes, and rein in the regulatory burden that drives up costs for Iowa families. Her advocacy for the REINS Act and right-to-work protections reflects a deep commitment to removing the barriers that make life more expensive for hardworking Americans.

“Today’s $3.25 million ad buy across New Hampshire, North Carolina, Ohio, Michigan, Iowa, and Montana sends a clear signal: AFP Action is all-in on the races that will determine the direction of the country. Our grassroots teams have already knocked on more than 500,000 doors this cycle — having face-to-face conversations with voters about the issues that matter most. And we are just getting started.

“The senators elected in 2026 will still be casting votes in the early 2030s — on Social Security solvency, the national debt, and the long-term economic trajectory of the country. That is why AFP Action is focused not just on winning races, but on electing leaders who will govern with substance and deliver policies that make life less expensive and more opportunity-rich for every American.”

About the Ad Buy
AFP Action’s $3.25 million investment will fund targeted digital, streaming, and connected TV advertising across all six Senate battleground states: New Hampshire, North Carolina, Ohio, Michigan, Iowa, and Montana. The ads will highlight each endorsed candidate’s record and policy proposals to lower costs for families — reinforcing the face-to-face conversations AFP Action’s grassroots teams are already having at voters’ doors.

About AFP Action’s Grassroots Engagement
AFP Action operates permanent grassroots chapters across the country with year-round field teams ready to engage voters at the critical time. To date in the 2026 cycle, AFP Action activists have knocked on more than 500,000 doors, building relationships with voters and gathering insights on the issues that matter most. This data-driven, layered approach — combining door-to-door outreach with targeted mail, digital ads, and direct voter contact — ensures that voters hear a consistent, substantive message reinforced over time.

Background on Endorsed Candidates

Kurt Alme — Montana
Kurt Alme brings a results-driven record to Montana’s U.S. Senate race. As Montana’s former U.S. Attorney under President Trump, he led efforts to combat violent crime, drug trafficking, and public corruption. As Revenue Director under Gov. Martz, Alme helped implement the largest income tax cut in Montana’s modern history — reducing the top rate by roughly 37% and simplifying the tax system. His private-sector experience at Crowley Fleck gave him firsthand insight into the real-world impact of regulation and federal policy on businesses and job creators.

Ashley Hinson — Iowa
Ashley Hinson has been a tireless advocate for Iowa families in the U.S. House of Representatives, securing policy wins on right-to-work issues and consistently championing the REINS Act to hold federal agencies accountable. A former state representative, congresswoman, and lifelong Iowan, Hinson has fought to balance the budget, cut taxes, and protect the most vulnerable. She brings a clear commitment to free-market principles and limited government — and a deep understanding of the communities she serves.