New wave of advertising elevates the pro-growth agendas of AFP Action-backed candidates and draws a sharp contrast with Democrat opponents’ long records of higher taxes, more spending, and more regulation.
ARLINGTON, VA — AFP Action today announced a $5.6 million advertising campaign spanning seven critical U.S. Senate battleground states, the latest wave of ad spending in the 2026 midterms. The campaign lays out a direct choice for voters in each race: the pro-growth, lower-cost agendas of the candidates AFP Action is supporting against their Democrat opponents’ long track record of excessive taxes, spending, and regulation.
The ads will run in North Carolina, Michigan, Ohio, New Hampshire, Alaska, Montana, and Iowa — states where AFP Action has already spent months building relationships with voters through sustained grassroots engagement. The campaign spans digital, and streaming platforms, and is built to reach two distinct audiences that will decide these races: persuadable swing voters weighing which candidate has a credible plan, and key pockets of the Republican base whose turnout is just as critical to holding the Senate majority.
The investment builds directly on AFP Action’s grassroots activation, which has now knocked on nearly 2 million doors across these seven Senate battlegrounds this cycle. The conversations happening on those doorsteps are shaping the strategy behind this advertising. Cost of living remains the issue voters raise first and most often — but AFP Action’s data shows the more important insight is what happens next: when a candidate shows up with a credible plan and a sharp contrast to the alternative, voters move. That is the model this campaign is built to scale.
“This election comes down to two paths. One leads to higher taxes, more government, and less freedom. The other leads to more choices, more opportunity, and more freedom. Our candidates are the ones leading on that second path — and we know it’s working, because we’re moving voters toward them every day at the doors. Given the choice between more government and more freedom, voters are choosing freedom.”
— Nathan Nascimento, Executive Director, AFP Action
FIRST WAVE OF ADS IN MICHIGAN, NEW HAMPSHIRE, MONTANA, IOWA AND OHIO
Michigan — Mike Rogers
Michigan’s ad, ‘Workhorse,’ highlights Rogers as the workhorse who will get things done for Michigan, slashing wasteful spending, cutting red tape, and lowering taxes to deliver results.
New Hampshire — John Sununu vs. Chris Pappas
New Hampshire’s ad, “Party Line,” draws a sharp contrast between Sununu’s record of independence and fiscal discipline and Chris Pappas’s record of falling in line with the tax-and-spend agenda driving up costs for Granite State families.
Montana — Kurt Alme
Montana’s ad, “Born And Raised,” introduces Alme to voters, grounding his campaign in his Montana roots and his record as a fiscal conservative ready to fight in the Senate for lower taxes and less regulation. Alme will put Montana values before Party politics.
Iowa — Ashley Hinson
Iowa’s ad, “Common Sense,” spotlights Hinson’s record of straightforward, common-sense leadership on cutting taxes and lowering costs for Iowa families and small businesses.
Watch Ad
Ohio — Jon Husted vs. Sherrod Brown
Ohio’s ad, “48 years,” contrasts Brown’s decades of putting Party politics first, pushing massive spending and higher taxes that led to 40-year high inflation with Husted’s plan to lower costs and ensure families can keep more of their hard-earned money.
Watch Ad
About AFP Action’s Grassroots Engagement
AFP Action’s grassroots field teams have knocked on nearly 2 million doors across these seven key Senate battlegrounds this cycle, reaching persuadable swing voters and key pockets of the Republican base alike. Those door-to-door conversations build the voter intelligence that informs a targeted, layered approach to engagement that combines field, broadcast and digital advertising, and mail. In a cycle where every competitive Senate race will be decided by narrow margins among persuadable voters, that early foundation can be the difference in closing the gap and winning in November.
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