AFP Action announces new multimillion dollar ad buy “We Must Do Better”
Arlington, VA – Americans for Prosperity Action announced today in an organization-wide memo that it is proud to be throwing the full weight and scope of its grassroots operation behind Nikki Haley to help her become the next President of the United States. That effort will begin with a multimillion dollar ad campaign launching this week in all early and several Super Tuesday states calling on Americans to unite behind Haley’s positive vision to turn the page on today’s broken politics and move our country forward.
The ad, titled “We Must Do Better,” highlights the serious nature of America’s challenges and argues in order to fix what’s broken the country must look to new leadership. Joe Biden and Donald Trump had their chance. Significant majorities of both Parties want to move on. Nikki Haley is that bold, new leader who will deliver on her promises and restore the American dream.
Emily Seidel, Senior Advisor to AFP Action, said:
“As a true grassroots organization, we talk with Americans every day about their concerns for the future, frustration with our political system, and how we can get our country back on the right track. Their message to us is clear: Washington is broken and we must do better. We agree. When we announced our decision to engage in our first ever Republican presidential primary, we made it clear that we’d be looking for a candidate who can turn the page on our political dysfunction – and win. It’s clear that candidate is Nikki Haley. We can’t keep looking to the politicians of the past to fix the problems of today. Nikki Haley represents a new generation of leadership and offers a bold, positive vision for our future. AFP Action is proud to be endorsing her and we will be doing everything we can to help make her the next President of the United States.”
To date this year, Americans for Prosperity has communicated with more than 6 million potential Republican primary voters in key early states to understand what issues matter most to them and what they are looking for in candidates up and down the ballot. AFP Action has acquired this data and will begin putting it to use to support its endorsed candidates.
Last year, AFP and AFP Action engaged in 457 races, knocking on more than 7 million doors, delivering over 100 million pieces of mail, and reaching millions more voters through phone and email.