Arlington, VA – Americans for Prosperity Action (AFP Action) today announced that the organization has knocked on more than one million doors in support of candidates for state and federal office across the U.S. who share the organization’s mission of advancing policy reforms that expand freedom and opportunity that allow everyone to succeed.
Door knocking is a key component of the organization’s political strategy, which uses world-class data technology to target voters and layers on personal communications through face-to-face home visits, telephone calls, social media, and traditional mail. AFP Action’s strategic capabilities bring a business-like efficiency to modern day campaigns that drives results.
AFP Action is a 527 political action committee focused on electing candidates who will drive policy change and facilitate the building of broad policy coalitions that remove barriers to opportunity and help people improve their lives.
The organization has a strong, permanent grassroots presence, including highly motivated activists who volunteer during the election season by making telephone calls and knocking on doors in support of policy champions.
“AFP Action takes a different approach to political engagement,” said AFP Action spokesman, Bill Riggs. “We call it a layered approach, which leverages powerful voter targeting technology with a range of personal contacts.
“This layered approach is the result of years of testing and learning to identify the most effective way to educate and activate voters,” he said. “It ensures that we’re talking to the right voters with the right messages to turn people out on Election Day in support of our endorsed policy champions.