American for Prosperity Action’s two-pronged, $500,000 digital ad campaign in support of Senator John Cornyn’s reelection focuses on his achievements as a member of Congress and the need to make the health care system more patient-centered.
“Thanks to our Senator John Cornyn, our economy is booming,” the “Beautiful Texas” ad says. “John Cornyn led the way for the Tax Cuts and Jobs Act, more money in your pocket, more businesses, more jobs, more reasons to love Texas.”
The health care ad highlights Cornyn’s efforts to improve access to quality, affordable care.
But the ads are only part of the story.
As the Austin American-Statesman reported, the digital campaign is “coupled with knocking on doors and with calling and texting voters.”
“So far, AFP Action has reached over 350,000 Texans at the doors, on the phones, and through texting, and it’s only March,” Americans for Prosperity Action Senior Advisor Jerome Greener told the paper. “We’ll continue our citizen to citizen contact model and other tactics through Election Day.”