As much as 71% of America now believes we’re on the wrong track. This ought to point to a decisive win, and yet there is tremendous risk of candidates diametrically opposed to our values winning in 2024.
If the candidates who can change America’s course fail to win in 2024, we risk even greater decline as a nation. That’s why this unprecedented Early Primary strategy is so vital.
We must begin NOW to:
Our sitting president has a 31% approval rating in our internal tracking polling. There’s no reason why any president, of any party, should ever be reelected with a 31% approval rating.
The best way to win in 2024 is to learn from the mistakes that have doomed past election efforts. More and more people now define themselves as Independent (41%), rather than Republican (28%) or Democrat (28%). However, as long as only a narrow group vote in the primaries (14%), we can’t expect to see the change the country needs.
There’s no reason why any president, of any party, should ever be reelected with a
won general with early
with post-primary support
How you can be confident this plan will work.
In 2022, AFP and AFP Action engaged in 22 primaries at the federal level, and nearly 200 more at the state level. 82% of the candidates we backed won in the general election in November… but only when we had engaged in the primary to make sure the best candidate emerged. When we were NOT engaged at the primary level, our win percentage dropped to 64%.
From our data capabilities to our grassroots game planning, AFP and AFP Action have the edge.
Eric Schmitt’s 2022 U.S. Senate race in Missouri is a case study in how early support for winning candidates can result in a very high return on your investment.
Leveraging crucial data from i360, AFP Action’s grassroots teams knocked on the doors of 446,000 targeted non-primary voters to persuade them to come out and vote for Schmitt, who was one of 25 Republican candidates in the primary! Nearly 80,000 of them showed up and cast their first-ever votes in a GOP primary. Schmitt won, and as the strongest candidate, he went on to handily beat his closest challenger in the general election by 274,000 votes.
AFP and AFP Action
engaged in a
in the 2022 elections,
knocking on more than