Multi-channel digital, TV, and radio buy targets Michigan voters through Election Day
LANSING, MI — As reported in The Detroit News, Americans for Prosperity Action (AFP Action) announced the launch of a comprehensive $5.78 million media campaign across Michigan, deploying a mix of digital, television, and radio advertising to engage voters ahead of the November election. This brings AFP Action’s total media investment for the cycle to over $20 million.
Tim Golding, AFP Action Senior Advisor for Michigan, released the following statement:
“Mike Rogers is offering real solutions that will deliver results for Michigan families—from strengthening our economy to protecting good-paying jobs and putting power back in the hands of hardworking Michiganders. AFP Action is committed to ensuring voters in this critical state understand how Rogers’ vision will address the issues that matter most to their families and their futures. This $5.78 million investment reflects our confidence in making that case directly to Michigan voters.”
The campaign allocates $2.28 million to digital and CTV, $3 million to cable, and $500,000 to radio, and all media buys officially launched Thursday, October 1st.
View the digital ads here: